The AI Chip Wars Have Officially Begun
26 November 2025
Reuters:
Meta in talks to spend billions on Google's chips, The Information reports
CNBC:
Nvidia says its GPUs are a ‘generation ahead’ of Google’s AI chips
Summary
According to reports, Meta is in negotiations to purchase Google's AI chips (Axion and TPUs) worth billions of dollars. The plan involves renting these chips via Google Cloud as early as 2026 and deploying them directly into Meta's own data centers by 2027. Google's Strategic Pivot: This marks a significant shift for Google, moving from keeping its custom silicon exclusively for internal use (or cloud rental) to selling it directly to other tech giants, aiming to capture a portion of the AI hardware market currently dominated by Nvidia. Nvidia’s Rebuttal: In response to the reports, Nvidia issued a statement claiming their technology remains "a generation ahead" of Google's. Nvidia emphasized the versatility and established ecosystem of its GPUs compared to competitors, attempting to reassure investors as its stock faced pressure from the news.
Commentary
This potential alliance is a strategic pivot to break Nvidia’s pricing power. By treating Google as a "second source," Meta gains leverage to lower its massive infrastructure costs. Google, in turn, transforms its internal silicon advantage into a direct revenue stream. Nvidia’s defensive response reveals genuine anxiety. While their CUDA ecosystem ensures they remain the "King of Training," the market is bifurcating. Complex model training will stay with Nvidia, but the massive, cost-sensitive market for inference is shifting toward custom chips like Google’s TPU. Nvidia’s dominance isn't over, but its era of unlimited pricing power is facing its first structural check.
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